Know Your Numbers Workshop

3 Day Zoom Livestream happening on

February 22, 23, 24, 2021 from 9am - 6pm CST.

You already know that professional CEOs and Business Owners run their company ‘by the numbers’.

Most of them make high-level strategic decisions just by looking at their financial statements.

When you understand your numbers, you'll gain that 'Superpower' as well.

Like my client, Justin Eckrich, who was able to increase his sales by 28%, profit by 161% and cash in the bank by 928% within an 8 month period...

...while his profit margin jumped from 17% to 36%!

In This 3 Day Workshop, You Will...

Discover the 2% of Accounting us Entrepreneurs need to know so we can make high-level strategic decisions, and the 98% we can leave to our Accountants
Understand why "Just Sell More" is misleading advice from all the 'experts' out there, and what to focus on instead to increase your cash position.

Discovering how the 3 documents (Income Statement, Balance Sheet and Statement of Cashflows) flow together to - literally - tell the story of your business based on numbers, not emotions.
Find out how Financials can help create business Dashboards so you can run your business and your team 'by the numbers', even the non-financial metrics. It’s hard to ‘win’ when no one is keeping score.
Know how to set up a solid workflow with your team so you can get financial reports delivered to you on a weekly basis with little work on your behalf. No more guesswork or surprises when it comes to the flow of your money.
Understand the core financial mindset myths that hold us Entrepreneurs back, and how to break through in order to hit our financial goals so we can make a bigger impact in the world

We've packaged this Workshop into 3 full days where we'll dive into demystifying the 3 core financial documents: Income Statement, Balance Sheet, and Statement of Cashflows. Along with all the confusing financial jargon that has most Entrepreneurs running the other direction.

We’ll also break down the myths most Entrepreneurs are blindly following that leaves them stuck in the “Just Sell More” hamster wheel which leads stress and burnout.

At the end of the 3 days, you'll have clarity and confidence around your financials so you can make strategic decisions based on numbers, instead of throwing spaghetti against the wall and seeing what sticks.

A truly great Entrepreneur is a steward of their money but that can be hard to do when you're scared of math, not sure how to read a financial statement or simply avoid your accountant at all costs.

Day 1 will help you flatten the learning curve and make it EASY for you to make informed decisions based on your numbers so you can maximize the amount you keep in the bank.

We'll cover what each of these terms mean - Revenue, Unearned Revenue, Gross Profit, Net Profit, Earnings Before Interest and Taxes (EBIT), Cash, Free Cash and other common financial jargon. Clearing any confusion around those terms so can speak the language of business.
Discover how to calculate your profit margin for the different products and services you have and what levers you can pull to increase that percentage so you can keep more money from every sale you make
How to talk to your Accountant and Bookkeeper so you're all on the same page, aligned on the same goals to propel your business forward
What 'Entrepreneur Accounting' is, and how we can use it build a rock-solid business based on numbers and facts, instead of chasing the next shiny object that promises to solve all our problems

Understand the story of your business using my 'Diamond Financials' Framework by connecting your 3 core financial documents so you can make management decisions based on numbers, instead of relying on guesswork.

We'll demystify the core 3 financial documents: Income Statement, Balance Sheet, and Statement of Cashflows; so you can understand how these documents relate to one another
Discover how the 3 documents flow together to - literally - tell the story of your business. Something that Pro CEOs and Business Owners are able to do within minutes
See how your new insights can turn into an Executive Strategy for you and your team to tackle the most pressing issue the business is facing.
Opportunity to do live simulations. Practice your new skills by taking a business you've never seen before and - using your new Entrepreneur Accounting skills - find threats and opportunities within minutes.

Now that you've got Entrepreneur Accounting skills, how do we bring that into your own business? In Day 3 we'll be taking everything we've learned and showing you how to integrate this knowledge into your daily and weekly workflows so you can have clarity and confidence around the true health of your business.

The first 3 steps you can take to create workflows and processes for you and your team to start getting financial reporting on a consistent basis. This will determine how you make strategic business decisions moving forward
How your Financials can help create business Dashboards so you can run your business ‘by the numbers’, even the non-financial metrics. This will keep you and your team in alignment as you tackle your quarterly goals
I'll be sharing my 'Money Monday' workflow that my Assistant and I go through each month that allows us to stay in control of our money at all times. Best of all? My Assistant does all the prep work, so all I do is show up for one, 60 min meeting per month, and everything stays under control.

Copy this workflow so you can experience the same clarity and have a pulse on where your money is going each month.

Get instant access to Know Your Numbers Online Course so you can hit the ground running. You'll be able to learn principles and strategies taught in the 3 day live workshop on your own time.

Go at your own pace to really internalize this material. Repetition is key to really understanding a subject.
Review this course before the live workshop so you can hit the ground running for those who are ready and eager to dive into understanding their numbers
Great to reference after the 3 day workshop if you have any areas you need to get clarity on.

In this training, I share my Cashflow Forecast template which I created out of necessity early on in my career as an Entrepreneur to make sureI didn’t go out of business. It's now saved at least 4 other businesses from bankruptcy.

I also walk through how to plan your cash for the quarter along with creating back-up plans so you don’t make hasty decisions based on emotions.

Understand the 4 markers of true progress to building a successful business. Most gurus out there focus on ‘Process Metrics’ with little emphasis on true ‘Progress Metrics’
Discover the ‘Money Mosaic’ framework that shows the difference between Revenue, Profit, Cash Collected, Non-Free Cash, and Free Cash. This will show you what you’re able to spend freely and what you need on hand to pay for upcoming expenses
How to create an ‘ABC Plan’ along with clear triggers for each plan so you know what actions to take in the heat of the moment without defaulting to an emotional decision that ruins the business
Get access to my Cashflow Forecast Template so you can save yourself the headache of trying to create your own

In this training, I share how I go about reviewing the past quarter and also how I set up strategic plans for the upcoming quarter for my business.

This helps me and my team stay on track with our metrics while keeping an eye on opportunities to capitalize on and threats that are lurking around the corner. I address topics like...

The 3 tools I use to get clear on my long term goals, while making sure they're in alignment with my short term quarterly plan so I'm not building a business that I'll end up resenting
What environmental forces to be aware of so you, as the leader, can proactively react to these external forces that may impact your business in a massive way.
How I have my team run a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) for each department of the business so I can leverage their knowledge and expertise to plan our upcoming quarter
Get access to my Quarterly Planning Template so you don't have to start from scratch trying to create your own

Get exclusive Access to a ‘Ask-Me-Anything’ call where I’ll be answering questions related to the ‘backend’ operations of running a business. Topics include: Finance, Operations, Hiring, Workflows, and much much more.

Clients regularly pay $1000/hr for private consulting with me. In small group (5-person) sessions, Entrepreneurs will pay $300 to join a group of 4 other Entrepreneurs.

As a bonus for enrolling in Know Your Numbers, you’ll get access to one of our small group, 90-minutes sessions at no charge.

In this training, I share how to do a proper RFM Analysis on your customer list so you can identify your top 5% - 10% - 20% of customers who are your 'Superfans'

Not all customers are created equal. Identifying your 'Superfans' will allow you to:

Create a 'lookalike audience' so your ads are shown to those who 'look like' your Superfans, instead of wasting precious ad dollars on tire-kickers who will never become a customer
Ask your Superfans for referrals so you can find more people like them to work with, like the old saying goes..."Birds of a feather, flock together"
Ask them what other services or products they want, pre-sell it to them, THEN go and create it for them. This eliminates the risk of putting time, energy and money into creating something no one will buy.
Show them you care by sending a small gift or a hand-written Thank You card, birthday card, anniversary card...etc... This will create a lasting impression they won't forget.

There's a ton of programs out there that promise to show you how you can have a ‘6-figure’ launch, or they'll teach you how to have a '7-figure business'...

Rarely is there a program that shows you how to *keep* the money you've made so you can actually put that money to use instead of burning out by being on the "Just Sell More" hamster wheel.

Not to mention continually chasing the next shiny object that will ‘transform your business’... (never heard that one before...)

This program is for...

Entrepreneurs and Business Owners who are ready to graduate from being a really good marketer or sales person, to a CEO who manages their business 'by the numbers'.
Those who are ready to understand the language of business and life, numbers. Its hard to survive in a different country if you can’t speak their language. Same goes for business.
Those who are ready to celebrate true financial progress, not vanity metrics like ‘page likes’, number of followers and top-line revenue.
Those who feel intimidated by accounting or those who feel they’re ‘not good at math’ and are wanting to get this part of their business handled so they can make better strategic decisions

Saved (At Least) 4 Businesses From Bankruptcy

We've helped hundreds of Entrepreneurs just like you get clarity and confidence around their financials. Allowing them to keep 2X - 5X more of what they make, while also saving (at least) 4 businesses from bankruptcy.

I’ve also participated in 142 board meetings where Entrepreneurs with businesses of all sizes are sharing their full financials, revealing the truth of where they stand financially.

It’s amazing - you can line up 3 businesses side by side that all look 'successful', yet only one is financially healthy and the other two are holding on by a string - yet you’d never be able to tell which one is which.

Only once we understand the truth of where a business stands, can we get to work solving the true issues. Being able to see the financials of a company really allows me to cut through the noise and identify the ‘real’ problem no one is talking about.

See what our past clients are saying about Know Your Numbers...

Every day that goes by, your business is bleeding money if you're not consciously aware of where your money is going.

The opportunity cost of not plugging a money leak in your business could end up costing you thousands of dollars or more as each day goes by.

Look, you’ve seen how you can understand the language of business, numbers and financials, to help you keep more from what you make.

You’ve seen how my clients are finally making true financial progress that will help them reach their business and personal goals quicker than before.

Let Me Do The Heavy Lifting (And Thinking) For You

I’ve spent the time and money learning from the best in the industry around this topic.

I’ve applied what I learned with my clients to help them keep more cash, while saving at least 4 businesses from bankruptcy.

The methods and frameworks I’ve created have been battle-tested with real businesses from start-ups to multi 8-figure businesses, so you can be rest assured what you learn isn’t just ‘Theory’ with no substance.

Most Entrepreneurs and Business Owners will continue turning a blind eye when it comes to their numbers and financials. They’d rather abdicate responsibility to their Accountant and Bookkeeper, thinking they have their best interests at heart while they're juggling dozens or hundreds of other clients.

The few who are actually serious about becoming a Pro CEO of their business will take action towards understanding the language of business, numbers and financials, in order to lead their business and team towards true financial progress to make lasting impact in the world.

So whether you decide to shortcut your path to learning the language of business by joining me in the next Know Your Numbers Workshop...

...or you decide to figure it out on your own...

I truly hope you're able to make progress in this vital area of business so you have clarity and confidence around the true health of your business instead of flying blind like the majority of Entrepreneurs out there.

Know Your Numbers Workshop & Masterclass Bundle

For Entrepreneurs Who Hate Accounting And Want to Get Their Financials Under Control

In This 3 Day Workshop, You Will...

Here's What You'll Learn Inside

Day 1: Entrepreneur Accounting

Day 2: The Treasure Map

Day 3: Now, Your Business

PLUS: Know Your Numbers Masterclass ($1000 Value)

BONUS: Cash Planning Workshop ($500 Value)

February 17, 2021 from 3pm - 4:30pm CST (Recording Available)

BONUS: Strategic Quarterly Planning ($495 Value)

BONUS: Access to 'Ask-Me-Anything' Call ($300 Value)

March 3, 2021 from 3pm - 4:30pm CST

NEW BONUS: Recency, Frequency, Money Analysis ($295 Value)

Here's a Quick Recap of What You Get

Total Value: $3,585

Your Investment:

1 Payment of $995

OR

2 Payments of $595

Is This For Me...?

This program is for...

Saved (At Least) 4 Businesses From Bankruptcy

What Others Are Saying About Know Your Numbers Workshop

100% Satisfaction Money Back Guarantee

A Millionaire Isn't Someone Who's Made a Million,

They've KEPT a Million

Let Me Do The Heavy Lifting (And Thinking) For You

Here's What You Get

Total Value: $3,585

Your Investment:

1 Payment of $995

OR

2 Payments of $595

Know Your Numbers Free 90 Min Training Replay: