In the first 10 years of my business, I believed that if I just sold more, everything would get better.
I heard, again and again, statements like “build a 7-figure business,” or - better yet - “Sales Cures All.”
When I learned about fast-growth awards like the Inc 5000, I saw companies celebrated for top-line revenue. In fact, Inc 5000 called these companies “America’s Most Successful Small Businesses.”
Nothing else seemed to matter, not debt, profitability, customer satisfaction nor team culture.
See for yourself, taken from the Inc Magazine help center...
The message was clear:
Selling More = Success
I wanted to be successful and celebrated by my peers too, so I dedicated myself to selling more.
I’ll always remember the afternoon when I realized I’d crossed $100K for the first time. I was sitting quietly at my desk when I ran a sales report.
My jaw dropped...
I was stunned to see I’d surpassed $100K for the first time ever.
I was so thrilled, so proud!
Then I cracked open my bank account and what did I see?
I was as confused as I was frustrated.
The answer, I thought?... “Just Sell More!”
So I did.
I soon had my first $250k year, then first $500k year, and each time I logged into my online banking I had the exact same experience: I sold more and more, but was disappointed again and again with how much I’d actually kept.
A question started screaming at me more and more loudly: “Where’d my money go?!”
I called my Accountant for help. He said some crazy jargon of Accounting words that left me feeling stupid and lost. I left with more questions than answers.
But I refused to quit. I hated feeling so frustrated that I wasn’t making better financial progress.
This led me on a journey flying around North America to attend workshops and seminars on "leading by the numbers". I even enrolled in an Accounting class at the University of Alberta to get this part of my business handled
(Side Note: I failed Calculus in high school 3 times, then was rejected from Business School in college 3 times - so I’ve never been a math or numbers guy. Couldn’t believe I was actually going back to University to study Accounting!)
After 4 years, countless hours, and approximately $100K in tuition and travel expenses to criss-cross the continent, I felt I had the confidence of knowing how to look at my numbers, and seeing where my money went.
Along the way I was already helping other businesses using a framework I created called 'Diamond Financials' to not just make more, but keep more, and they were seeing exciting results. Doubling and tripling their cash in the bank pretty quickly!
While allowing them to sleep easy at night, without the panic of wondering if there'll be enough in the bank to make payroll this month.
So, exactly how do you get OFF the "Just Sell More" hamster wheel?
Is there a system or method to understanding financials that pro CEOs and Business Owners use to run their business 'by the numbers'?
The good news is... There is!
And you're about to discover exactly what it is...
You already know that professional CEOs and Business Owners run their company ‘by the numbers’.
Most of them make high-level strategic decisions just by looking at their financial statements.
When you understand your numbers, you'll gain that 'Superpower' as well.
Like my client, Justin Eckrich, who was able to increase his sales by 28%, profit by 161% and cash in the bank by 928% within an 8 month period...
...while his profit margin jumped from 17% to 36%!
We've packaged this Workshop into 3 full days where we'll dive into demystifying the 3 core financial documents: Income Statement, Balance Sheet, and Statement of Cashflows. Along with all the confusing financial jargon that has most Entrepreneurs running the other direction.
We’ll also break down the myths most Entrepreneurs are blindly following that leaves them stuck in the “Just Sell More” hamster wheel which leads stress and burnout.
At the end of the 3 days, you'll have clarity and confidence around your financials so you can make strategic decisions based on numbers, instead of throwing spaghetti against the wall and seeing what sticks.
Ticket to Know Your Numbers Workshop
3-Day Livestream on
February 14, 15, 16, 2022
9:00am - 6:00pm Central
Plus Instant Access to Know Your Numbers Online Course
For the last 4 years, we've helped Entrepreneurs to not only make more money, but actually keep more of it.
We aren't financial planners. We work in management consulting for small business owners - helping you to run your business more profitably, while keeping you focused on your highest-level tasks.
Our clients achieve their goals more quickly, sometimes years earlier.
YES in their business, but also in their personal, and impact goals as well. The more cash our clients keep, the more they can accelerate what matters most to them.
We help people grow in some key ways: